Working for a non-profit, I can relate to what it means to have a "tight" budget, limited staff, and the need to still produce consistent results. It was because of these reasons I was surprised to learn that Chicago Tribune Charities mainly markets its holiday campaign through print advertising and mailings - both of which are fairly expensive when compared to the costs of internet marketing which are minimal at best.
It may take some time to build an email database of past donors and prospects, but once its in place you can immediately begin sending out email campaigns for little/no cost and track the results.
The argument can be made that mailings produce results, so it’s still worth having those campaigns because of its ROI. It may take some trial and error, but once email campaigns start being executed, you can analyze how your database responds to online solicitations vs. mailings.
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