Sound ridiculous? Maybe at first glance. Unrealistic? Definitely not. Adam Robinson, Founder of illuma – a recruiting support company - tweeted several weeks ago that for the first time he saw Facebook, MySpace and Twitter listed on a resume under technical skills. A true sign of the times to show that so much of our personal and professional communications are quickly moving toward a reliance on social media platforms, making it essential for marketers to use these tools and at the very least be aware of what’s available.
Being in the MBA program, I’ve had the opportunity to meet a lot of other people in the field, some of who are traditional marketers with a ton of experience – but not all necessarily with internet marketing. This leads some people to doubt the potential these channels have within their own companies. For those who have any doubt about the impact social media can have, tell them to check out http://twittervision.com/.
Above: Twittervision.com screenshot
Somewhat creepy AND yet equally as fascinating, don’t you think?
A great example of the power social media can have is the story of a Jessica Cowin, a recent DePaul alum who recently found out she needed a kidney transplant. With the help of sites like Facebook and Twitter, her family was able to raise $21,000 in one week. Yes, one week. Truly an amazing story, and one that should silence critics of social media who think that they don’t serve a legitimate purpose.
But because all these sites are fairly new – at least with respect to traditional marketing communications efforts – companies are still figuring out how to best utilize them. And right now everyone is in the same boat, all of us learning as we go along. Only time, trial and error will tell how/if companies can learn to really embrace this era of new media.
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